Akeneo taps Google Cloud AI solutions to enable a more relevant and efficient product experience

Akeneo and Google Cloud have announced a partnership designed to optimise product information management for retailers and brands. 

This will see Akeneo leverage Google’s AI tools to automatically develop multilingual product descriptions, and will integrate streams of images and videos into product information, whether it already exists, needs to be created, or needs to be adapted to local cultural specificities. 

According to the pair, the partnership will help the former’s retail and brand customers, who include White Stuff, Sass and Belle, and INTERSPORT achieve greater cost optimisation, speed to market and create better product experiences for consumers. 

Leaning on the technology developed by Akeneo’s recent acquisition of Unifai, which is now integrated into its Product Cloud, and also on the AI expertise and solutions provided by Google Cloud, a new Akeneo AI centre of excellence will support the development of best practices, address common challenges, and foster the development of new product innovations.

The centre will provide training sessions and webinars, and will develop white papers and dedicated case studies to help manufacturers, brand managers, and retailers draw the benefits of AI in their product experience strategy.

“With the experts at Unifai and the innovative strength of Google Cloud in data management and AI, we intend to boost the product experience and customer purchasing journey, and reinvent the product information management industry," says Kristin Naragon, Chief Strategy Officer at Akeneo.

“Our customers and Akeneo’s customers will benefit from the openness and innovation our AI technology offers. With Vertex AI, Akeneo is not only accelerating its innovation and transformation capabilities, but also remodelling the product experience industry to better serve consumers in their purchasing journey,” says Isabelle Fraine, Managing Director France at Google Cloud.