Love Food Hate Waste enlists Gino D’Acampo to push benefits of loose fruit and veg over pre-packed produce

Love Food Hate Waste has released a parody video with Gino D’Acampo this Food Waste Action Week to help people save money by shopping for loose produce.

WRAP data shows that 60,000 tonnes of household food waste could be prevented every year if produce was sold loose and not packaged – the equivalent of over 8.2 million shopping baskets full, enough to fill 6,500 waste trucks.

To mark the fourth annual Food Waste Action Week, which launches today, Love Food Hate Waste is encouraging people to embrace the mantra ‘choose what you’ll use’ to save money and cut food waste.

And to get the UK showing some appreciation for ‘All the Single Veggies’, the campaign has partnered with Italian celebrity chef and TV personality Gino D’Acampo.

Tomorrow marks the start of #FoodWasteActionWeek 🤩
Join us as we bring the nation together to celebrate our LOVE of food and share how we can all stop it going to waste.
Look out for tips and tricks - not only will you save food, but plastic too! Now that's a win-win. pic.twitter.com/GQ6khaYCUs

— Love Food Hate Waste (@LFHW_UK) March 17, 2024

According to a press release: “Forget the single ladies, Love Food Hate Waste’s humorous parody celebrates the wonderful benefits of choosing loose fruit and veg over pre-packed produce.”

“In the video, Gino shows that by opting for loose produce shoppers will not only avoid waste but can also choose exactly what they’ll use - be that a slightly green banana, just two carrots, the perfect baked potato for every member of the family or a single red apple.”

D’Acampo says: “Finding out just how much food ends up in the bin really shocked me, so I’m joining Love Food Hate Waste to show some love to ‘All the Single Veggies’ this Food Waste Action Week.”

“As a passionate chef, there’s nothing I love more than choosing the best produce for those I’m cooking for. Being able to pick out just what I need for each dish I make; it can’t be beaten. Saving food, saving money, and getting the best out of your cooking. What could be better?”  

Jackie Bailey, Senior Campaign Manager Love Food Hate Waste, says: “This Food Waste Action Week we want to help people to choose what they’ll use and avoid costly waste.”

“By releasing ‘All the Single Veggies’ with Gino, we’re showing people the many benefits of loose in terms of slashing food and plastic waste, saving families money, and dramatically reducing environmental impact.”

“But right now, the options for loose are limited so, we need changes in the fresh produce aisle and shopper habits to really nail this problem.”