Online to offline shopping solution Locally hits Las Vegas to debut analytics platform at Shoptalk 2024

Locally will debut proprietary analytics tools at Shoptalk 2024, taking place from 17th-20th March in Las Vegas.

The technology enables clients to visualise shoppers’ online behaviour, predicting purchase patterns across local retailers, geo-markets and products. Locally will be exhibiting at booth 741 at Shoptalk.

Specifically, the tool enables brands and retail partners to monitor shopping trends in real-time and, as a result, make more intelligent sales forecasts.

In addition, companies may utilise the data to optimise their supply chains based on need and product popularity.

“Locally is the only solution on the US market that truly uncovers regional product demand and sales trends in real-time at the local level,” says Mike Massey, Founder and CEO at Locally.

“For the past year, our engineers have been hard at work creating this unique system with thousands of data points feeding fresh facts to key decision makers taking out the guesswork for managing inventory.”

“The end result is a far greater understanding of consumer behaviour, which not only establishes the next generation of online purchasing, but also, greatly expands convenience for the shopper.”

The new platform builds on Locally’s Stock Sharing programme, providing brands with daily reports containing inventory levels at any given store within their network. They use this to monitor daily sell through, generate re-orders, and power automatic replenishment programmes.

“Locally’s best-in-class tools are transforming the way consumers shop,” says Amy Barish, Manager, Marketing Programmes at Vionic.

“We're excited to use Locally's analytics to understand how our shoppers are seeking out our products in-stores, uncover trends in key areas, and update inventory to meet consumer demands.”

“I also appreciate their customer service team - they are very responsive and helpful in resolving any issues or updating account information as needed.”

Locally is also debuting a new feature, Listings and Review Management.

Its clients with their own retail stores can now manage their store listings on their own Locally powered tools and across dozens of listing sites simultaneously, from a dashboard. Retail teams may also monitor and respond to store reviews.

Investment

Locally recently announced a growth equity investment led by Corbel Capital Partners, and Valency Capital.

Whilst the company declined to report the exact amount, it did describe the investment as significant.

It will use the cash to fuel technology development and platform services and enhance sales and marketing initiatives.

Locally will grow its team, expand into adjacent industries, and raise its visibility with consumers, brands and retailers, including participation at Shoptalk.