Samworth Brothers looks to unify retail and supply chain planning with RELEX Solutions, Atheon, and Logic
British food manufacturer Samworth Brothers is joining forces with RELEX Solutions, Atheon, and Logic.
The aim here is to introduce AI driven solutions that will streamline and enhance Samworth Brothers’ demand, promotions, and supply chain planning processes.
The company is a family run business that operates across 19 food manufacturing sites, employing over 12,500 people working in business. It boasts a portfolio of 300 SKUs and an annual turnover of £1.3 billion.
“RELEX has a proven track record in the food manufacturing industry, improving availability, reducing waste, and optimising inventories. This aligns perfectly with our sustainability goals, and we are excited to embark on this journey with them,” says Rob Muir, Group Digital Director at Samworth Brothers.
“And together with Logic and Atheon, we are realising our vision to be the best food company in the UK by delivering solutions that will increase our sales and revenue while minimising spoilage.”
Samworth Brothers will work with Atheon and Logic to establish a "supply chain control tower."
The aim is to bolster supply chain accuracy, reduce stockouts, and minimise waste by implementing unified metrics and standardised KPIs across the organisation. This approach, built on a single source of truth, will enable decision-makers to focus on strategic initiatives rather than grappling with data accuracy challenges.
“We are thrilled to expand our partnership with Samworth Brothers and collaborate with Logic to enhance RELEX with precise demand intelligence via the Snowflake Data Marketplace,” says Guy Cuthbert, Founder and CEO at Atheon Analytics.
“Samworth Brothers has demonstrated exceptional availability optimisation and waste reduction capabilities, and this initiative underscores their commitment to innovation and excellence.”
This partnership combines Logic's strategic consultancy and technology acumen, RELEX forecasting and planning capabilities, and Atheon's analytical expertise, all bolstered by the Snowflake Retail Data Cloud.
Atheon's ability to deliver accurate demand intelligence to the RELEX forecasting solution via the Snowflake Data Marketplace will play a pivotal role in improving predictive accuracy.
Additionally, Logic’s consultants will provide data strategy and change management leadership to ensure that Samworth’s people, processes and technologies are all aligned to take maximum advantage of the capabilities of the Snowflake, Atheon and RELEX solutions.
“Logic is uniquely positioned to assist Samworth Brothers in their quest for modernised analytics infrastructure, waste reduction, and enhanced profitability,” says Bill Szlaius, CEO at Logic.
“Our extensive experience in the UK and European grocery retail sector positions us to support Samworth Brothers in aligning their operations with retail best practices.”
Through this collaboration, Samworth Brothers will benefit from enhanced precision through RELEX in demand forecasting, leading to optimised inventory levels and mitigated stockout and overstock risks. Additionally, analytics and forecasting capabilities will enable efficient production alignment with demand fluctuations.
RELEX promotional planning capabilities will provide Samworth Brothers with a tool to assess the impact of promotions, ensuring optimal inventory management during promotional periods Furthermore, the RELEX supply planning capabilities will identify and address potential supply chain constraints.
“We understand the critical importance of fresh food and food manufacturing in our mission. Our advanced capabilities, particularly in customer-level location forecasting, exemplify our commitment to precision and efficiency in catering to the unique needs of every customer,” says Mikko Kärkkäinen, CEO and Co-founder at RELEX Solutions.
“We are confident that our collaboration with Samworth Brothers alongside Logic and Atheon will automate and streamline their operations, delivering significant value to their business.”
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