Shopsense AI launches retail media platform for broadcasters with Paramount Global onboard as partner

Shopsense AI has launched an AI powered retail media platform, with Paramount Global as its inaugural partner.

Shopsense says that its patent pending technology unlocks new advertising and incremental revenue opportunities for broadcast and streaming networks by making content seamlessly shoppable within their own apps and e-commerce sites.

Paramount Global will debut the new mobile shopping experience during the CMT Music Awards red carpet pre-show coverage airing on CMT on Sunday, 7th April. The live CMT Music Awards will air on CBS and Paramount+ directly following the red carpet coverage.

“Paramount’s premium entertainment content consistently influences consumer shopping journeys,” says John Halley, President at Paramount Advertising.

“TV is no longer just a top-of-the-funnel awareness generator. It is a 1:1 vehicle that brings the full funnel to the living room. We’re thrilled to launch with the Shopsense AI platform at the CMT Music Awards to capitalise on fandom and see it expressed through commerce.”

“With so many consumers scrolling on their phones while they watch TV on a bigger screen, content publishers like Paramount have been looking for ways to activate a frictionless, personalised and convenient second-screen shopping experience for their viewers,” says Glenn Fishback, CEO and Co-founder at Shopsense AI.

“Shopsense AI provides an end-to-end solution that makes it easy for consumers to shop their favourite products on a second device while they watch TV, without having to deal with clunky QR codes or find the missing remote.”

“Our AI curated storefronts instantly turn every show into a shopping journey that features an endless selection of products to browse and purchase versus a labour intensive experience where they have to manually select items.”

When the aforementioned experience launches during the red carpet lead up to the CMT Music Awards live broadcast, viewers will be able to visit shopcmtawards.com to browse and buy items from a curated collection of looks inspired by what they see on-screen.

Beginning 9th April, viewers of the CBS Sports Golazo Network will be able to buy their favourite team-, player- and host-inspired merchandise.

Shopsense will also make CBS talkshow, The Talk, shoppable beginning 12th April, offering viewers a curated collection of looks inspired by what the hosts are wearing.

It will also soon roll out a new feature, Shopsense Lens, that lets consumers “snap and shop,” capturing images of products in shows they’re viewing and then instantly purchasing them directly through the publisher’s app.