GlassesUSA.com launches Pairfect Match AI technology to deliver personalised online customer experience

GlassesUSA.com, an eyewear retailer in the United States, has announced the launch of its Pairfect Match AI technology.

This provides tailored recommendations for each consumer, matching them with the exact product that fits their needs and preferences.

It builds upon the company’s introduction of a Live Try-On augmented reality virtual mirror and a Prescription Scanner app, which allows users to extract an RX from their existing lenses.

“Innovation is at the heart of everything we do. The launch of Pairfect Match AI represents a pivotal moment in our quest to redefine how consumers shop for eyewear," says GlassesUSA.com CEO and Co-founder Daniel Rothman.

"By combining advanced AI capabilities with our deep understanding of customer needs, we are making it easier than ever for individuals to find glasses that both meet their prescription requirements and reflect their unique personality and style, all with the convenience of affordable shopping from the comfort of their home."

GlassesUSA.com Chief Marketing Officer Arie Tom adds: “We’re thrilled to introduce Pairfect Match AI, a game-changing innovation that blends advanced technology with our dedication to personalised customer experiences.”

“With this revolutionary tool, our team is redefining how customers discover eyewear that not only matches their style but also enhances their unique facial features like never before.”