ShipEngine and what3words tie up aims to enhance online delivery experiences in increasingly competitive market

Shipping API specialist, ShipEngine, has partnered with location technology firm what3words.

From this week, what3words has been added to ShipEngine’s API, making it available to retailers, platforms and 3PLs across the UK.   

Every three metre square in the world has been given a unique address made of three random words: a what3words address.

The aim is to make it simple for customers to pinpoint a precise delivery location and for delivery drivers to know exactly where to drop off parcels.  

ShipEngine’s API aims to simplify and streamline shipping for businesses by offering an integration with over 100 carriers.

Designed to integrate easily with existing systems, businesses can reduce delivery costs, improve, optimise shipping operations and increase customer satisfaction.

Rafael De La Vega, SVP Global Carriers and Partnerships at Auctane, ShipEngine’s parent company, says: “In today’s increasingly competitive market, the importance of getting delivery right has never been greater.”

“Our new what3words integration provides an innovative solution to improving the success of deliveries, regardless of where the parcel is being sent. Partnering with what3words allows us to offer our carriers and logistics partners the ability to receive a what3words address from an e-commerce seller at the same time as other necessary logistics information.”

“Our latest research found that 45% of UK consumers would be less likely to shop with a brand in future if their package was lost. Not only does our integration with what3words enable more accurate deliveries, but it also enhances the experience for consumers and provides them with an incentive to become repeat customers.” 

Chris Sheldrick, Co founder and CEO at what3words, says: “what3words is fast becoming a standard in the e-commerce and logistics space, reducing delivery times for our partners and ensuring parcels arrive exactly where they need to go.”

“This integration will go a long way in supporting ShipEngine’s mission to support scaling businesses, providing them with logistics solutions that allow them to focus their time, energy, and resources on what matters most.”