Gopuff goes live with in-house ads platform powered by artificial intelligence and machine learning technologies

Gopuff has launched an in-house ads platform.

The quick commerce giant says that, with artificial intelligence and machine learning models accounting for more than 1,000 real-time variables and ten years of historical customer data, the platform features intelligent and predictive tools for objective-based buying, personalised audience targeting recommendations, bid optimisation and more.

It takes into account each customer’s shopping behaviour, their previous purchases, the time of day, localised product popularity and 1,000 other data points to surface the most relevant advertisement and product for that individual.

“We believe everyone wins when we match the right advertiser to the right customer at the right time - it’s what makes ad placements feel like content," says Daniel Folkman, SVP of Business at Gopuff.

“With the new Gopuff Ads Platform, brands can easily reach shoppers with the most relevant content to create authentic experiences and inspire customers to engage.”

“We’re thrilled to offer advertisers greater access to the Gopuff platform and data with intelligent, new tools and look forward to continuing to drive innovation as the industry evolves.”

Tom Brady

In June, Gopuff announced a multi-year partnership with American former football quarterback, entrepreneur and philanthropist Tom Brady.

Through the tie up, Brady, who is also an investor in Gopuff, will collaborate with the company on the likes of product development and content creation.

“Since my first time using Gopuff, I’ve been amazed by how fast and seamless the deliveries are, offering so many different options right at your fingertips,” says Brady.

“I’m excited to be working with the Gopuff team to continue to drive innovation and help create an even better experience for their customers.”

“We’re thrilled to welcome Tom Brady, one of the most recognisable and respected athletes in the world, to Team Blue,” says Yakir Gola, CEO and Co-founder at Gopuff.

“For more than two decades, Tom made history on the field, breaking records, outperforming nearly every expectation and leading teams to victory. With a shared passion for innovation, together we’ll redefine the future of commerce and make Gopuff the world’s go to solution for immediate, everyday needs.”