Las Palapas partners with Paytronix as US Tex-Mex chain modernises retail technology stack
Las Palapas has teamed with Paytronix to overhaul its tech stack, including a new mobile app and loyalty programme. Guests can download the app and join the LP Club to begin earning rewards. The project comes as the San Antonio-based Tex-Mex chain celebrates its 40th anniversary.
“Partnering with Paytronix was a strategic move to simplify the Las Palapas tech stack, making it more efficient and bringing more functionality. This digital backbone positions us to succeed as we look to a new period of growth, further scaling the brand,” says Joseph Fain, VP of Operations at Las Palapas.
“We now have a cutting-edge digital foundation that streamlined our restaurant operations and is bringing new ways to engage and excite our guests. Online ordering is much easier, as is loyalty enrollment, and more than 100,000 loyalty members are transitioning to the new app where they can re-order favourites, browse new offers, earn and check their rewards and now they can even manage or pay with e-gift card balances.”
“With a solid tech stack that's built for expansion, Las Palapas has the infrastructure in place to grow the business, while keeping focus where it belongs, creating the best food and experience for guests,” says Adriana Zeman, VP of Customer Success at Paytronix.
“Las Palapas now has tightly integrated online ordering, loyalty, omnichannel messaging, AI insights, and payments, all in one suite. Upgrading the tech stack with Paytronix brought simplicity to back-end operations, and a wealth of new guest-facing opportunities for promotions and engagement.”
“We wanted to run promotions before and couldn’t, but now with Paytronix we can do promotions at events like a ball game. Guests can scan a barcode on the scoreboard to get a percentage off for their next meal. Paytronix lets us do that and so many other new promotions,” adds Fain.
“We can even do promotions with gift cards now. We sell a lot of gift cards, and with this tech upgrade we can now do e-gift offerings because we can process cards online with Paytronix. Guests can use their gift cards for online orders.”
RTIH AI in Retail Awards
Brarista, IBM Consulting, Foundit!, Quorso, Vusion, Sensei, Reckon.ai, EE, Walkbase, Globant, Riskified, and Goddiva were among the winners at the RTIH AI in Retail Awards, sponsored by VenHub Global, 3D Cloud, EdTech Innovation Hub, and Retail Technology Show.
Our 2026 hall of fame entrants were revealed during a sold out event which took place at The Barbican in Central London on Thursday, 29th January, and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “According to Amazon’s Andy Jassy: AI is a once in a lifetime reinvention of everything we know, and the largest technology transformation since the cloud.”
“Whether that’s overstating it or not, we're certainly seeing an increasing number of innovative, potentially game changing developments in this space across both traditional and digital retail spaces. And that is reflected in tonight's finalists, who are boosting customer experiences and tackling retailers' painpoints across the likes of physical stores, online, omnichannel, supply chain, and payments.”
“To quote one of our judges: I have to admit, judging these awards was so difficult. So many that would have been worthy winners. And great to see how AI has moved firmly into delivery mode. Firmly into delivering for customers and driving huge innovation.”
Congratulations to our 2026 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended our Thursday, 29th January gathering.
Stay tuned for an indepth review of the awards ceremony in the next edition of RTIH magazine.
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