Lifestyle, apparel and accessories brand True Religion launches Team True content creator platform

True Religion, a lifestyle, apparel and accessories brand, has announced the launch of a new content creator platform, Team True.

Pitched as an antidote to transactional influencer culture, this comprises individuals from the worlds of sports, music, film, fashion and more who have “authentic and deep connections to the True Religion brand and its millions of consumers”.

“Team True exists as a community of cultural icons and content creators who ‘truly’ resonate with our core consumers,” says Kristen D’Arcy, Chief Marketing Officer, True Religion.

“They are enthusiastic friends of our brand whom we’ve brought onboard not simply to outfit, but, more importantly, to hear their ideas and incorporate them. We’ve gotten some incredible insights on everything from potential collaborations to philanthropic opportunities.”

Team True members include:

• Cordell Broadus, filmmaker and music producer and the son of Snoop Dog.

• Lexie Brown, WBNA star of the Los Angeles Sparks

• Zay Wilson, influencer, model and country music artist known for his distinctive fashion sense on reality shows like The Ultimatum and Ex on the Beach.

• Boogie Ellis, standout college basketball player from USC who was just signed by the NBA’s Sacramento Kings.

• MonaLeo, a rising star in the music industry

• Nyree Brown, four time MVP in track and field at UCLA.

• Patrick Cornett, DJ, producer and MMA fighter.

• Dana Evans, WNBA star who plays guard for the Chicago Sky.

• Sheldon Bailey, former basketball player who is now an actor known for his roles in popular TV shows and movies.

• Michaela Flood, renowned for her distinctive, creative style and for customising her own denim for game days when she cheers on her fiancé, Minnesota Vikings player Patrick Jones II.

• Corey Maggette, basketball analyst and 14-year NBA veteran who played for the LA Clippers and Golden State Warriors, among others.

Members will create content on an ongoing basis for True Religion and connect with consumers at brand and culturally relevant events.

2024 RTIH INNOVATION AWARDS

Creating deep customer connections is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.