Aussie retailer City Beach rolls out Teamwork Commerce mPoS and omnichannel OMS solutions in stores

Australian fashion and lifestyle brand City Beach is partnering with Teamwork Commerce as it aims to deliver a seamless, next-generation omnichannel experience across all stores. 

It is deploying Teamwork Commerce’s mobile PoS and order management system (OMS) solutions. 

City Beach will implement the OMS technology to enable key omnichannel capabilities such as buy online, return in-store (BORIS) and endless aisle. The mPoS offering, meanwhile, will enable associates to assist customers anywhere on the floor with instant access to inventory, customer profiles, and mobile checkout capabilities. 

Rhian Greenway, Chief Information Officer, City Beach, says: “Our customers live fast paced, connected lives - and they expect the same from us. With Teamwork Commerce, we’re not just upgrading tech - we’re transforming how we serve every shopper, in every store, every day.” 

"We see this decision as a key milestone in our broader growth strategy, particularly as we expand into new territories and strengthen our e-commerce presence. The flexibility and scalability of the Teamwork platform make it the ideal solution to meet the evolving demands of modern retail. It gives us the ability to adapt quickly, personalise experiences and equip our store teams with the tools they need to thrive.” 

CEO and Founder at Teamwork Commerce, Michael Mauerer, says: “City Beach is a bold and forward-thinking retailer with a strong connection to its customer base. We're proud to support the brand’s next chapter with a future ready tech stack that enables omnichannel innovation and puts the customer at the centre of every transaction.”  

2025 RTIH INNOVATION AWARDS

Omnichannel retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.