Lucchese Bootmaker deploys Teamwork Commerce omnichannel retail technology across all US stores

Retail management solution specialist Teamwork Commerce has partnered with Lucchese Bootmaker, an American manufacturer and retailer of cowboy boots and western apparel, with a focus on its in-store operations.

The tie up will see Teamwork Commerce deploy its omnichannel retail solution across over 100 Point of Sale devices.

This will enable associates to move freely throughout the store, engaging with customers wherever they are. Using cloud technology that supports a centralised database with real-time data across all channels, the solution provides in-store associates with access to information required to deliver a connected and personalised shopping experience. 

Lucchese will also leverage Teamwork’s partnership with Adyen to streamline payments. Teamwork’s integration of Adyen’s Pay-by-Link functionality will give additional checkout options. Customers can use their preferred payment methods on branded, secure pages optimised for any device.

Tim Latiolais, Chief Financial Officer at Lucchese, comments: “Delivering seamless customer experiences has become more important than ever. We aim to tie our high quality products with top-tier shopping experiences to ensure an optimal level of customer satisfaction. We believe our partnership with Teamwork Commerce will empower us to ensure our store associates are equipped with the right technology to seamlessly complete checkout transactions, faster and more efficiently.”  

Amber Hovious, VP of Marketing and Partnerships at Teamwork Commerce, says: “Lucchese is on a mission to provide unparalleled in-store experiences while maintaining the heritage and craftsmanship the brand is known for. We’re confident that our commerce solution will redefine the PoS experience for Lucchese customers and look forward to our continued collaboration.” 

Davi Strazza, President of North America at Adyen, says: “By unifying their commerce experience, from in-store to online, they’ve streamlined everything from terminal management to integrated returns, enabling faster roll-outs and consistent service across channels.”

“With enhanced capabilities like Pay by Link, larger screens for richer interactions, and real-time customer insights, Lucchese is building a smarter, more connected retail journey - backed by scalable infrastructure that supports their continued growth. Lucchese is turning payments into a strategic advantage - one that supports their rapid growth and deepens customer relationships across every touchpoint.” 

Lucchese has 31 stores across Texas, Montana, North Carolina, Georgia, Colorado, Tennessee, Oklahoma, and New Mexico.

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.