L’Oréal backed AI powered beauty technology platform Noli taps Akeneo PIM for product recommendations

L'Oréal backed AI driven beauty shopping platform, Noli, has selected Akeneo’s product information management (PIM) solution to power its hyper-personalised product recommendation model.

Noli unlocks the best skin and haircare routines for each customer from a library of over 200,000 combinations. 

Using an expert designed quiz, drawing on insights from top dermatologists and scientists, alongside face scan technology, it creates an individual BeautyDNA profile for each shopper.  It then curates a personalised routine tailored to each customer’s specific skincare concerns and goals.

This collaboration will also bring together delivery, advisory, and industry experience from Accenture with the Akeneo technology. Accenture has been working with L’Oréal on Noli since its inception. 

Romain Fouache, CEO at Akeneo, comments: “Noli’s proprietary AI is revolutionising the beauty buying journey, cutting through confusion to deliver a smart, detailed and personalised edit of products."  

“Structured, enriched and accurate product information is a foundational element of its unique operating model and our PIM plays an essential role, serving the product information data needed to guide Noli customers to the right choice and ultimately drive conversions and customer satisfaction.”

Akeneo will continue to work with Noli as the business looks to extend its product offering, adding new brands alongside the potential addition of new channels and territories.

2025 RTIH INNOVATION AWARDS

PIM solutions will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.