Leeds United fan favourite pub The Old Peacock set to roll-out self-service drinks technology

The Old Peacock, a favourite haunt of fans of Premier League football club Leeds United, will soon feature Boxbar Tech self-service technology.

In a LinkedIn post, Boxbar Tech said: “Any Leeds United fan knows The Old Peacock, a venue packed to the brim on match days with huge buzz in the air. Originally opening its doors in 1826, the pub, run by Ossett Brewery has been pouring pints for over 90 years when Leeds United formed in 1919. The pub and the club have been intertwined ever since.”

It added: “On match days The Old Peacock is like nowhere else! And to meet this huge demand, a Boxbar Container Bar will be making its home in the pub grounds later this month. We will be delivering: one custom branded Boxbar Container Bar, six points of sale; 12 drinks poured simultaneously; up to 1,440 pints served per hour.”

2025 RTIH INNOVATION AWARDS

Self-service technology was a key focus area at the 2025 RTIH Innovation Awards.

VoCoVo, Everseen, Sensei, Gander, Iceland, Olio, Trust Retail, East of England Co-op, Lekkerland SE, Poq, Mamas & Papas, Varner, Sitoo, and Zebra Technologies were among our winners this year.

We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.

For a full rundown of all of the shortlisted entries, click here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.