Tissot connects with HYPERVSN at trade show and begins rolling out holgrams across its stores
Tissot, a Swiss luxury watch brand owned by the Swatch Group, is rolling out holograms in 40 stores worldwide. And it all started from a conversation at a trade show.
In a LinkedIn post, Kiryl Chykeyuk, CEO and Founder at HYPERVSN, said: “It happened at ISE in Barcelona. I was speaking on a panel about tech trends. It was the first big event after Covid and the energy in the room was incredible.”
He added: “It felt great - and strangely emotional - to be around people again, hearing laughter and conversations. Tissot was in the audience. After the panel, they stopped by our booth , curious about how holograms could fit into retail storytelling. We talked about emotion, storytelling - and how great brands don't just show their story, they make people feel it.”
That chat turned into a partnership. Now new Tissot stores open with a built in HYPERVSN hologram experience.
Chykeyuk concluded: “40 stores globally - Vienna, Istanbul, Milan, Florida, Montreal, Sydney. That one conversation at a trade show became a rollout across multiple counties. It’s a reminder that one real conversation can scale globally - if the vision is shared.”
2025 RTIH INNOVATION AWARDS
Physical stores were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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