Walgreens Advertising Group expands AI powered retail media ecosystem with Rokt partnership

Walgreens Advertising Group, the retail media arm of Walgreens, has announced an expansion of its retail media ecosystem with Rokt.

The agreement enables non-endemic brands to reach millions of Walgreens consumers on Walgreens.com’s order confirmation page.

"We are committed to connecting brands with one of the most loyal and engaged consumer bases in the country,” says Abishake Subramanian, Group Vice President, Consumer Marketing, Loyalty and Walgreens Advertising Group.

“By expanding our retail media ecosystem with AI powered capabilities, we’re giving advertisers new ways to engage customers in meaningful moments while creating incremental value for Walgreens.”

“We are very excited to work with a respected household name like Walgreens to deliver real-time relevance for Walgreens Advertising Group’s audience of consumers nationwide,” says Craig Galvin, Chief Revenue Officer at Rokt.

“Together, we’re planning to unlock a new monetisation channel that enhances the customer experience and delivers measurable performance at scale, while also putting Walgreens’ in-house initiatives at the forefront to maximise the company’s customer experience.”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.