Aldi taps Digital Wave Technology GenAI Solutions to automate product copy, boost product data accuracy

Digital Wave Technology reports a partnership with Aldi in America, the aim of which is to enhance automation of digital channel product descriptions.

Aldi says it will be able to expedite the delivery of precise, customer focused product information to be used on the retailer’s digital touchpoints including website, app and email.

Digital Wave’s AI Copywriter creates high quality, search engine optimised product descriptions and multilingual marketing copy. The AI Product Attribution solution extracts key product attributes from images and packaging, closing data gaps to improve digital discoverability.

“Aldi is a brand synonymous for innovation and excellence in every customer interaction,” says Lori Schafer, CEO at Digital Wave Technology. “Our AI native solutions will integrate with the existing Aldi digital infrastructure, driving revenue growth and improving profitability while delivering exceptional product experiences. We’re excited to support Aldi as it continues to set benchmarks in the grocery sector.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 3rd July.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 23rd May: Award entry deadline 

Tuesday, 27th May: 2025 finalists revealed

Wednesday, 28th May - Friday, 13th June: Judging days

Thursday, 3rd July: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.