Lowe's invests in AI and emerging retail technology as Mylow home improvement virtual advisor goes live

Lowe's has launched Mylow, which is designed to help customers navigate the many questions that come with owning a home from project know-how, to how to advice to top-rated product searches and more.

This has been developed in collaboration with OpenAI.

"Home improvement is inherently complex and can feel overwhelming even for the most experienced DIYer - that's why Lowe's has invested in AI and emerging technologies to create solutions that truly help our customers," says Lowe's Chief Digital and Information Officer Seemantini Godbole.

"We're aiming to deliver the best customer service in retail and Mylow represents an industry leading step forward in helping us do that. This solution will not only help our customers be more informed, but our associates too."

"The development and introduction of Mylow exemplifies the tech forward vision of the Lowe's brand," says Lowe's Senior Vice President of Technology, Chandhu Nair. "We're doubling down with emerging technology collaborators like OpenAI to solve problems for our customers and because we want the home improvement experience at Lowe's to be a cut above."

Mylow links project insights to product discovery, helping customers find and purchase the right tools and materials for their projects. Customers using it can also refine their local recommendations by providing details like their project budget or zip code. And Mylow also shares friendly "how-to" content so no matter how much experience a DIYer may have, they never have to go it alone.

Currently on desktop and mobile web, it is available for MyLowe's Rewards loyalty members or by visiting lowes.com/Mylow. Customers can also expect Mylow voice capabilities and availability on the retailer's app later this year.

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 3rd July.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 23rd May: Award entry deadline 

Tuesday, 27th May: 2025 finalists revealed

Wednesday, 28th May - Friday, 13th June: Judging days

Thursday, 3rd July: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.