ShopAi and Gregg London claim first conversational AI platform designed for in-store shopping intelligence

ShopAi, a UK-based startup launched by former Jisp MD Ilaan Hepworth, has announced a collaboration combining its conversational Ai technology with supply chain consultant Gregg London's 30-year product database containing over 350,000 food and beverage records.

The pair are launching GREGG, pitched as the first conversational AI platform specifically designed for in-store shopping intelligence.

This aims to transform how consumers interact with products. They start by scanning a QR code with no app download required, ask natural questions about any product using voice or text and get instant, accurate answers about ingredients, allergens, and dietary information. They can compare products, find alternatives, make informed decisions, and receive personalised recommendations based on dietary needs.

The solution provides retailers with: Zero integration requirements - deploy in days, not months; Reduced staff burden answering product questions; Valuable shopper insight data; New brand partnership revenue streams; Multilingual support for diverse communities.

For brands, GREGG creates: Direct conversations with shoppers at the shelf; Product education opportunities; Real-time feedback on consumer interests; Performance metrics on messaging effectiveness; Cross-selling and education opportunities.

Hepworth comments: "What makes this partnership special is the combination of ShopAi's conversational intelligence with Gregg London's comprehensive data library: 350,000+ product records 30+ years of data collection expertise; Advanced allergen and dietary information; Multilingual conversational capabilities; Zero friction deployment model."

The move marks ShopAi's entry into the US market, where, it notes, 89 million Americans scan QR codes (Statista 2023), 82% of shoppers want better product information (Deloitte 2023), and 73% of consumers expect AI chat options (McKinsey 2023).

"We're transforming every product question into an opportunity for retailers, brands, and shoppers to connect meaningfully at the point of purchase decision," says Hepworth. "The soft launch begins now, with pilot opportunities available for forward thinking retailers who want to be first to market with this revolutionary shopping experience. We are excited about this new partnership and looking forward to how Ai, data and technology can help shoppers in the USA make informed decisions on health and diet."

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.