LoyaltyLion launches virtual event Loyalty Connect 2025 featuring Natalie Berg and Dr Carolyn Mair
Loyalty programme provider, LoyaltyLion, has announced Loyalty Connect 2025, a free three-day virtual event series.
With acquisition costs rising and customer expectations shifting quickly, this year’s programme is focused on why having a strong loyalty approach has never been more urgent – and how to get it right to drive top revenue growth.
Running across three themed days from 10th-12th June, Loyalty Connect features speakers from across retail, tech, data, and behavioural science, including Natalie Berg (Retail Disrupted, pictured below), Dr Carolyn Mair (Behavioural Psychologist), Iain Pringle (The Loyalty Podcast), and senior marketers and e-commerce managers from brands including Nanso and AU Vodka.
Each two-hour session is live online from 4–6pm BST (11am–1pm ET / 8–10am PT). Attendees can sign up for the full event or just the days that are most relevant to them.
Day one – Why loyalty has never been more urgent
Loyalty is no longer optional. New research shows that more brands have loyalty programs than ever before, so, if shoppers aren’t joining your programme, they’re joining another brand’s. Day one tackles why loyalty must be mission critical in 2025 – and how to build a programme that actually works. Sign up to hear:
Why being a loyalty laggard in 2025 is more dangerous than ever
Loyalty league: Inside the world’s best loyalty programmes
Loyalty in action: three brands, three stages of the loyalty journey
Day two – Glow up your fashion and beauty loyalty strategy
Fashion and beauty brands are some of the most competitive - and community driven - in e-commerce. Day two reveals how to differentiate your brand and drive lasting growth in these saturated markets. Talks include:
Why loyalty is vital for fashion and beauty growth in 2025
Benchmarks and insights on what sets top fashion and beauty loyalty programmes apart
Fireside chat: Beauty vs. fashion – Loyalty lessons from brands in both worlds
Day three – The future of retention
Retention is a resilient and powerful growth strategy. Day three looks ahead at brand new research showcasing what today’s consumers really want from loyalty, how brands are evolving to meet these needs, and what’s coming next from LoyaltyLion’s own technologies to help retailers drive more revenue from returning customers.. Key sessions include:
What do customers really want from loyalty? (featuring brand new research!)
Inside LoyaltyLion: What’s coming next
Retention insights from Shopify’s biggest technology partners, including Nosto, Gorgias, Triple Whale, Justuno, and Judge.me.
Fiona Stevens, Head of Marketing at LoyaltyLion, says: “Loyalty Connect gives e-commerce teams the real-world insights and loyalty expertise they need to future-proof their retention strategies. We’ve brought together a brilliant mix of researchers, practitioners, and tech partners, all focused on one thing: building loyalty that drives long-term revenue growth.”
2025 RTIH INNOVATION AWARDS
Loyalty programmes will be a key focus area at the 2025 RTIH Innovation Awards.
The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
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