Walmart and Soda Health team on AI powered personalised nutrition and wellness insights

Walmart and Soda Health have announced a collaboration to launch the Walmart Everyday Health Signals programme to select Medicare Advantage and Medicaid members.

The initiative helps participating flex card members by providing personalised nutrition and guidance based on retail shopping insights and analysis.

This includes key nutritional information for purchases like fruits and vegetables and identifying products to help reach wellness goals, along with customised healthy recipes and shopping lists.

After selecting a wellness objective, members will receive guidance tailored to their goals and personal shopping habits. They will be provided data driven guidance to help navigate food choices and lifestyle change. Information may also be used by health plans to identify additional benefits which support the members’ overall health and wellness.

For example, insights may be used by plans to facilitate care coordination and identify additional benefits in support of the member’s overall health and wellness

“We're focused on making it easier for individuals and families to access the everyday foods that support their health and well-being,” says Pravene Nath, MD, Group Director, Consumer Health and Data Solutions at Walmart. “Through our work with Soda Health, we’re helping members and other plan participants access personalized insights and groceries that align with their wellness goals. Together, we’re creating affordable, scalable solutions that address both individual health and broader community needs.”

“Our collaboration with Walmart demonstrates how the retail and healthcare sectors can work together to improve population health - starting with nutrition,” says Robby Knight, Co-Founder and CEO at Soda Health.

“Soda Health is helping to create connections between health plans and retailers to serve their members better by using opt in data to personalise interventions. As the focus increasingly turns toward the role of food as medicine, programmes like this will help define better ways of improving outcomes and reducing the cost of care.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.