THG Beauty taps LiveRamp Retail Intelligence solution in bid to enhance commerce media offering

LiveRamp has announced a partnership with THG Ingenuity and THG Beauty Media.

THG Ingenuity is aiming to unlock enhanced capabilities for THG Beauty Media’s commerce media network and its partners through LiveRamp’s Retail Intelligence solution.

Across its portfolio of first-party data from over five million individuals, THG Beauty Media will offer brands actionable insights into consumer behaviour across the customer journey for THG Beauty’s e-commerce sites, including LOOKFANTASTIC and Cult Beauty.

With the ability to tie those actionable insights into media optimisation and, ultimately, measurement, brands will understand the actual impact these actions have on their media investment and whether it is making a meaningful impact on metrics such as incremental return on ad spend (iROAS), market share, customer acquisition, customer lifetime value and loyalty, those involved claim.

Through LiveRamp’s Retail Intelligence solution, powered by its data collaboration platform, THG Beauty Media’s advertisers will get greater accessibility via dashboards that provide visualisations of campaign performance based on their unique inputs and brand-specific KPIs.

This includes analytics based on dynamic market benchmarks, different channels, sales drivers, SKUs, and regional geographies that THG Beauty Media and its partners can use to identify and activate new opportunities for long-term growth. 

Tom Mills-Web, CCO at THG Beauty, says: "We're excited to be one of the first in the beauty sector to offer this level of media and sales measurement, which will help us continue to deliver growth for THG and our partners.”

“Our customers and brands come to THG Beauty Media thanks to our excellent products and advertising experiences, and with LiveRamp we can provide our partners with more sophisticated, actionable insights that can drive even more effective advertising strategies." 

Alexia Nakad, VP Brands, UK and MEA, LiveRamp, says: “Our partnership with THG Beauty Media presents a significant step forward for beauty and nutrition brands seeking comprehensive customer insights from a leading commerce media network, elevating the opportunity to a more strategic level.”

“Powered by LiveRamp’s data collaboration platform, the Retail Intelligence solution empowers THG Beauty Media and its partners with clear, brand specific and full funnel results for improved optimisation and value generation in a truly scalable manner. We’re looking forward to seeing the continued growth that THG Beauty Media can unlock for itself and its brands through the development of its collaboration with LiveRamp."

2025 RTIH INNOVATION AWARDS

Commerce media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.