US grocery retailer Hy-Vee’s RedMedia in-house solution added to Rippl retail media network

Hy-Vee’s retail media network, RedMedia, has joined Rippl, a Bridg powered national consortium of regional grocers and convenience stores in the US.

Hy-Vee is one of the largest supermarket chains in the US Midwest, operating across nine states. The addition of RedMedia introduces more than 285 of its grocery stores to Rippl’s network.

The latter has previously linked with grocers including Wegmans, Schnuck Markets, Lowes Foods, Giant Eagle, Associated Food Stores and Food City. The consortium spans 58,000 locations and over 140 million shoppers.

“This partnership is a testament to the power of collaboration,” says Enrique Muñoz Torres, General Manager at Bridg, a division of commerce media platform Cardlytics. “We are delighted to welcome Hy-Vee and its growing retail media network, which further strengthens Rippl and provides advertisers and agencies with even greater reach and access to shopper audiences.”

“RedMedia has the unique capability to enhance brand optimisation and expand reach within our diverse customer base," says Kathryn Mazza, President at Hy-Vee's RedMedia and Chief Marketing Officer at Hy-Vee. "Our partnership with Rippl enables us to offer suppliers a top-tier solution and allow them to connect with shoppers exactly where they are making their purchasing decisions."

This week is packed with savings. 🔥🛒 Save on mini cucumbers, cold brew, cereal, and more through Aug. 3: https://t.co/leUloOcmLq pic.twitter.com/2TT3WaNc1C

— Hy-Vee (@HyVee) July 28, 2025

2025 RTIH INNOVATION AWARDS

Retail media will be key focus areas at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.