Oh Polly Head of E-commerce Lauren Nicole Muir in reflective mood as she hits five year milestone at retailer

Lauren Nicole Muir is celebrating five years in the role of Head of E-commerce at online fashion retailer Oh Polly.

In a LInkedIn post, she said: “Hitting my five year milestone at Oh Polly has me feeling a bit reflective, thinking back to the girl in 2020 who was a fresh Covid graduate wondering when and how she’d ever get a job (and definitely enjoying instagram filters more than she should’ve).”

“Five years on and I’m 26 years old with the privilege of leading an exceptional team, and all e-commerce and digital product ownership, of a £100 million+ Scottish e-tailer with a huge digital and social presence. In that time I’ve managed to work in three different teams (digital, tech and e-commerce) and grow alongside the brand, taking on some incredible projects.”

Muir has been involved in: Website launches and migrations to Shopify; Mobile app migrations and launches on Tapcart; New international websites with Shopify and third parties; Marketplace and wholesale launches; The opening of a new international 3PL; The opening of a new international retail store; Migrations of onsite search and merch tools; Integration of new software like Order Protection, Order Editing, Loop, Okendo, Truefit, Algolia, Status, Rivo, Ometria, Bloomreach, LoyaltyLion, Ada, Signifyd and Metapack; Implementation of an Airtable PIM.

She has also overseen a five-year strategic growth partnership and retainer with Oh Polly’s development agency, and implemented trading and performance reporting.

She concluded: “There are probably a lot more things that I can’t remember but have shaped our online presence and customer experience in a way I’m proud of. I probably couldn’t have told you what half of the above meant five years ago, far less have imagined I’d be involved in or even owning some of it. It’s been five years of growing, learning, building and adapting and I’m grateful for the opportunities and people I’ve worked with along the way.”

2025 RTIH INNOVATION AWARDS

Online retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.