Sainsbury’s rocks around the digital Xmas tree

Around three million customers shopped with Sainsbury’s and Argos on smartphones, tablets and in-store handsets on Saturday 21st, Sunday 22nd and Monday 23rd December. 

The former’s Click & Collect grocery service was available in 124 stores and the retailer also ramped up its SmartShop offer, bringing it to over 450 more stores this year and 525 in total.

For the first time more than 370,000 Sainsbury’s customers picked up their Christmas food shopping using the SmartShop app in-store. Approximately 10% of all customers in stores that have SmartShop chose to shop this way over the pre-Christmas weekend. 

On Black Friday, meanwhile, Argos took over £60 million sales through digital channels. The event also saw the biggest ever hour for mobile shopping, with 91% of customers using their smartphones between 6-7am on Friday, 29th November.  

Michele Swaine, Sainsbury’s Head of Digital Product, says: “Digital is massive for us and it’s a trend that’s set to continue. With SmartShop available in significantly more Sainsbury’s stores this year we can save customers precious time by getting them through the checkout quicker. Combined with market-leading delivery at Argos, this year we were set up to help even the most last minute of shoppers find what they needed.”  

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