Bricks and mortar players who are dispelling the retail apocalypse myth

RTIH is taking a stand against all the ‘high street is dead’ mainstream media headlines. Last month, we showcased five tech-savvy companies reinventing physical retail for a digital age and ran a follow up piece. You liked the articles so much that we decided to round up another five retailers who are keeping the bricks and mortar dream alive.

1. Burberry

Burberry is set to make several new hires as it ramps up investment in its data and analytics capability.

2. Jigsaw

Jigsaw is working on a customer data platform (CDP), set to go live in the near future.

3. John Lewis

John Lewis has launched an augmented reality feature on its IOS app, enabling customers to see how sofas and armchairs will look in their homes before they buy.

4. Coop Sweden

EBI.AI has been chosen by Coop Sweden to build an artificial intelligence grocery assistant called Cooper.

5. Krispy Kreme

Krispy Kreme will open its 4,500-square-foot Times Square, New York flagship store in May.

By the end of 2020, it will have seven stores in the city, up from its current lone one in Penn Station, which is being remodelled as part of the expansion.