Bulgarian DIY retailer Praktiker rolls out Pricer in-store automation and communication solution

Pricer’s partner SIS Technology has signed an agreement with Bulgarian DIY retailer Praktiker for a full chain roll-out.

Praktiker is now equipping all its 16 large format stores with Pricer’s in-store automation and communication solution based on electronic shelf labels (ESL).

It will use this for price management, ensuring that the price is the same in stores and online and being able to change the price of goods on the shelf in a timelier manner.

Also, efficient replenishment of products on shelves is of uttermost importance, minimising the risk of misplaced products and thereby making sure that the shoppers find the products in the right place.

The solution will also support Praktiker’s effort to improve profitability through efficiency gains, for instance, by increasing the rate of picking of online orders.

A total of approximately 750,000 digital labels of various sizes of Pricer SmartTAG HD Red will be installed, with multiple pages for merchandising and inventory information.

Deliveries and installations of the 16 stores are planned to be completed by the end of 2023.

“As a retailer, we have to manage frequent price changes, promotions and markdowns which is very time consuming. Also, today’s consumers have a high demand for finding product information and the correct price at the shelf edge, in the same way as when they shop online,” says Andrian Penkov, General Manager at Praktiker.

“We wanted to find a solution that both increases in-store efficiency, enabling more automated inventory and replenishment management as well as more effective Click & Collect operations, which is extremely important considering the number of stores we have and increases customer satisfaction.”

“Praktiker, who has both a broad geographical presence of physical stores and a major online presence, did a thorough evaluation and we are very proud that they selected Pricer’s solution. It delivers a reliable and robust system with real-time response which is crucial. Altogether it enhances the productivity in the operations,” says Maria Ivanova, CEO at SIS.

“We are delighted to have been chosen by this leading DIY chain to optimise their store operations. Our retail grade, sustainable, and scalable solution will help our customer increase conversions and maintain margin,” says David Sebbag, Sales Executive at Pricer.