7-Eleven Mexico boosts category management capabilities with Blue Yonder and GOLDCO partnership

7-Eleven Mexico has implemented Blue Yonder’s category management SaaS solution to address a gap in its retail operations and gain the ability to create planograms, which, it says, has resulted in a better consumer shopping experience and minimised out-of-stock products.

The project was implemented by GOLDCO, a Blue Yonder partner.

“We were seeking a solution that would allow us to align our commercial strategy, space management and product availability,” says Gabriel Aranda, Revenue Manager, 7-Eleven Mexico.

“Blue Yonder’s category management solution offers us the ability to integrate its capabilities into our strategic, tactic and operational processes, allowing us to communicate information and strategy effectively and efficiently throughout the organisation.”

“Thanks to the successful implementation with GOLDCO, the solution has allowed us to see an improvement in the consumer experience.”

Blue Yonder’s category management solution will allow 7-Eleven Mexico to optimise layouts across stores, optimising space and reducing out-of-stocks.

“As a Blue Yonder consolidated partner and expert in category management strategy, we were excited to be part of this project. Partnering GOLDCO and Blue Yonder with 7-Eleven Mexico was imperative given their strategic vision,” says Jorge Mosqueda, Practice Director, GOLDCO.

“We are excited to see the impact this Blue Yonder solution has on 7-Eleven Mexico’s business. We will continue supporting 7-Eleven Mexico throughout this rollout, and we look forward to seeing how our partnership can achieve greater goals in the years to come.”

“We are excited to see the space planning transformation that 7-11 Mexico has seen as a result of our category management solution,” says Jorge Sanchez, Corporate Vice President - LATAM, Blue Yonder.

“The solution leverages granular shopper insights, data analytics, and automation to optimise space and floor planning for 7-11 Mexico. This then ensures that they have the right inventory on the right shelves at the right stores.”