Armani beauty teams with payfree and Avery Dennison to bring checkout tech to Berlin International Film Festival

Visitors to the Berlin International Film Festival will be able to enjoy a new shopping experience, with Armani beauty opening a cashier-less pop-up store at the heart of Berlin's Potsdamer Platz.

From 16th-26th February, film fans and passers-by can test and buy a variety of fragrances and make-up products in a set up made possible by grab and go technology provider payfree and Avery Dennison, a specialist in digital identification solutions.

It is the second time Armani beauty has partnered up with payfree and Avery Dennison to implement an RFID-based check-out.

In November 2022, they showcased their cashierless pop-up store concept in Dusseldorf – the first ever in the beauty sector.

"This new checkout technology perfectly matches the premium customer experience we aim to deliver in beauty retail. We are thrilled to be working again with payfree and Avery Dennison on this innovative project and excited to see it being utilised in our Berlin pop-up,” says Elise Mannweiler, General Manager at Armani beauty.

Mannweiler, who is in charge of the pop-up store project, adds: "We are always looking for ways to improve the shopping experience for our customers and this technology has allowed us to do just that.”

“The feedback from our previous pop-up store in Dusseldorf has been overwhelmingly positive and we are excited to bring this technology to customers in Berlin."

Yasar Hanli, L'Oréal's Director Digital, comments: "We are constantly exploring new technologies to enhance the customer experience.”

“Combining RFID and self-checkout technology is a great example on how to create innovation to achieve this. We are looking forward to see how the Berlin pop-up will be received and will potentially incorporate this technology into more of our store concepts in the future."