Italian firms tap Alipay as they target Chinese consumers with virtual tour of Leonardo da Vinci art
Ahead of 2023 International Museum Day on 18th May, Digital to Asia, an Italian digital marketing agency focused on the Chinese market, and Way Experience, an Italian production company that creates AR and VR immersive experiences for the culture and tourism sectors, have launched a virtual tour featuring Leonardo da Vinci’s art on Alipay.
Featuring a 360-degree view powered by 3D technologies, this allows Chinese art lovers to see and learn about Leonardo da Vinci’s works from different museums around the world into a single virtual museum.
Italian designers and creatives took inspiration from European Renaissance architecture for the look and feel of the museum.
It also includes a Chinese language guide of Leonardo da Vinci’s life and his most iconic paintings such as the Mona Lisa and The Last Supper, as well as his inventions, like the flying machine, collected from Codex Atlanticus.
Chinese consumers can purchase the tour through a mini programme, named Yunshang Mibao, on the Alipay platform.
“Emerging technologies give us the opportunity to create virtual places and travel inside them to discover humanity's greatest masterpieces. We are excited to partner with the Alipay platform to bring innovative sight-seeing experiences to Chinese consumers,” says Marco Pizzoni, Co-founder and CEO at Way Experience,
“Together with Digital to Asia, we created a virtual tour of Leonardo da Vinci’s masterpieces for Chinese art lovers in a Renaissance like museum with inspiration drawn from different places that represent Italian history.”
“As an agency specialising in digital marketing strategies for Asian markets, we always stay ahead of the curve. Given mobile savvy Chinese consumers’ open attitude towards new and innovative experiences, we have been working with Italian partner Way Experience and leading platform Alipay for the past several months to provide users with a Leonard da Vinci themed virtual tour that they have never experienced before,” says Giuliana Zagarella, General Manager of Digital to Asia.
“Alipay’s deep connection with users and the availability of various digital tools on the platform make it the perfect platform partner for us in China.”
“Digital technology is making it possible for people to transcend the limitations of time and space and experience different cultures and art from all over the world. As a platform, Alipay is committed to supporting businesses to better engage with digital savvy audiences,” comments Nicole Wang, Alipay’s digital solution expert for the museum industry.
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