Greater circularity: Faherty partners with Archive to launch Second Wave resale programme
Faherty, a clothing and lifestyle brand, and Archive have partnered to launch Second Wave.
The new resale programme allows customers to buy and sell preloved Faherty clothing through a peer-to-peer marketplace site and will also list repaired and renewed brand owned inventory.
“We have always been committed to greater circularity and we are thrilled to partner with Archive to launch Second Wave,” says Kerry Docherty, Co-Founder and Chief Impact Officer, Faherty.
“The programme will give our customers multiple ways to shop for, enjoy and extend the lives of preloved Faherty items. Because long lasting quality is at the core of what we do, we believe our product only gets better with age.”
“Resale is a natural next step in our growth as a brand that has always taken its responsibility to our customers and the planet seriously.”
“Faherty is a brand renowned for its great quality and commitment to minimising its impact on the planet,” says Emily Gittins, CEO and Co-founder at Archive.
“We’re proud to power the brand’s Second Wave resale programme to give customers new ways to shop for and enjoy Faherty clothing.”
Second Wave gives the brand an outlet to sell owned inventory, including returns, damaged items and samples.
These items will be cleaned and repaired if necessary before listing and the resale programme ensures the like new items remain in circulation.
The online marketplace represents the first phase of Second Wave and Faherty plans to expand the programme in the future to include end-of-life recycling solutions.
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