Let's not do this! Retailers see the funny side as Twitter rebrands to X and bins iconic bird logo

Unless you’ve been living under a rock these past few days, you’ll know that Twitter has rebranded to X as part of Elon Musk’s plan to create an “everything app” incorporating audio, video, messaging, payments and banking.

The, erm, colourful tech billionaire, who took over the platform in October 2022, replaced the famous blue bird with a new logo on Monday, and redirected the domain X.com to Twitter.com.

The move has divided opinion, with Musk’s legion of fanboys as per usual labelling him a genius, and others poking fun at the decision to junk the one thing Twitter still had going for it.

The latter group included a number of retailers. Here are some of our favourite retail takes from yesterday.

We didn't even change our name and people still confuse us for @johnlewis 🤷

— John Lewis & Partners (@JohnLewisRetail) July 24, 2023

Now launching....AldX
(It's the same as Aldi we just fancied a change) 👀 #TwitterX pic.twitter.com/44GkX8qivu

— Aldi Stores UK (@AldiUK) July 24, 2023

Can't believe Elon copied us pic.twitter.com/yXPWug7BgR

— @LidlGB (@LidlGB) July 24, 2023

#TwitterX walked so GreX could run pic.twitter.com/uIH7qoQ27H

— Greggs (@GreggsOfficial) July 24, 2023

'I don't know what its called but has an X on the jacket...'https://t.co/ozhCxVpn5e
#TwitterX

— Blackwell's (@blackwellbooks) July 24, 2023

was anyone else a fan? pic.twitter.com/ruoKsQPXSQ

— boohoo (@boohoo) July 24, 2023

Where do you stand, dear readers? Are you Team Musk or Team It Will Always Be Twitter To Me?

Let us know your thoughts in the comments section below.