John Lewis adds Zyler Virtual Try-On solution to its fashion online rental service

Anthropics Technology, makers of the AI powered Zyler solution, has announced a partnership with John Lewis and rental specialist HURR, to introduce virtual try-on technology to the UK retailer’s fashion rental website. 

The site, which lets customers rent dresses for a selected amount of time, now enables people to see how the dress looks on them online via a “Try it On” feature. 

They upload a headshot and sizing information to try the outfit on virtually, from the comfort of their own home.

Eagle Eye

Eagle Eye recently secured a five-year contract with The John Lewis Partnership for its new pan-partnership loyalty project launching in 2024 alongside dunnhumby.

This brings together Eagle Eye’s existing relationships with John Lewis, as first announced in 2017 to improve the retailer’s digital marketing capabilities, and with Waitrose, as subsequently announced in 2019.

The project aims to integrate the group’s high street business, online and app touchpoints, building on the My John Lewis and My Waitrose loyalty programmes.

The Eagle Eye AIR platform will provide The John Lewis Partnership with loyalty management capabilities, enabling dunnhumby’s data science to be executed at scale to deliver more personalised rewards, offers and experiences to customers.

Charlotte Lock, Customer Director, John Lewis and Pan-Partnership, said: “Today’s announcements show the ambition we have to transform how our much loved brands can deliver a more personalised experience for customers.”

“With our new partnerships with dunnhumby and Eagle Eye, we can better help our customers however, whenever and wherever they shop with us.”