Startup Videobot secures €2m funding to boost online customer experiences with interactive video chatbots
Videobot, a Finnish SaaS startup, has raised €2 million in seed funding from Superhero Capital, Expon Capital Digital Tech Fund, and angel investors, Urban Gillstrom and Ari Korhonen.
The cash will be used to accelerate Videobot’s growth, especially in Europe and US markets, where the company has over 200 customers in 15 countries and in multiple industries.
"80% of internet traffic today is video. Videobot represents a paradigm shift in online communication," says Anssi Kiviranta, Co-founder of Videobot, which launched in 2022.
"Our platform seamlessly integrates the convenience of chatbots with the engaging power of short videos, opening new horizons for businesses to connect with their audiences."
The technology can be implemented to websites within minutes with a widget or plug-in solution, and it works on any screen.
Videobot also gives recommendations to its clients as to the video format and content that will drive engagement and generate more leads and ultimately, sales.
While lead generation is the most popular use case, the platform also facilitates any part of the customer journey. Supercell, for example, utilises Videobot on its HR website to boost recruitment efforts, while other clients tap the platform to streamline the employee onboarding process.
"The success of Videobot within such a short time is a testament to its transformative potential," says Co-founder Matias Mäenpää.
"We believe that the future is fully video-based websites, not just widgets or plug-ins. With internet connections becoming faster and more stable, any brand can build its customer acquisition with video material.”
“Potential clients are fully engaged from the get go, and they are guided through a personalised video experience based on their choices and needs. We're thrilled to collaborate with visionary investors who share our commitment to shaping the future of online engagement."
“We had been searching for a solution to create an interactive bot for our website. Videobot was the perfect solution – ever since we launched it, our sales have been growing,” says Ulla Koivula, Sales and Marketing Director at Moi Mobiili.
“The world around consumer behaviour and website lead generation is changing rapidly. We saw Videobot’s potential instantly – with an experienced founder team and impressive growth results within the first months of its existence, it was a perfect addition to our portfolio.”
“Videobot is a true trailblazer in this industry, and we wanted to support them in their quickly accelerating growth,” says Juha Ruohonen, General Partner at Superhero Capital.
"It is the first investment of our Digital Tech Fund III. We have known the founding team for a couple of years. The combination of their compelling vision, ability to execute, and previous successful exits made us super excited about supporting the firm,” says Lily Wang, Partner at Expon Capital.
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