Fanatics Commerce raids adidas to bring in Stephen Dowling as President of International
Fanatics Commerce, a designer, manufacturer, and seller of fan gear and part of Fanatics, a digital sports platform, has announced the appointment of Stephen Dowling in the newly created role of President of International.
He will be responsible for continuing the growth of the Fanatics Commerce business outside of North America and will report into Fanatics Commerce CEO, Andrew Low Ah Kee.
Fanatics’ international presence has grown significantly in recent years, with the company now operating more than 80 offices, manufacturing facilities and fulfilment centres across the world.
Dowling, who will be based out of its Manchester, UK office, joins from adidas, where over the course of six years he lead and grew its direct-to-consumer digital business.
Prior to this, he spent ten years at Unilever, where he set up and led its direct-to-consumer e-commerce offering.
Fanatics Commerce has also announced two further appointments.
Valerie Love has joined from The Coca-Cola Company and will become Chief People Officer, where she will be responsible for all strategic human resources initiatives for the business.
Justin Tsai has joined the company from Silver Lake in the newly created role of Chief Product Officer and will lead the overall approach to consumer product management.
Low Ah Kee says: “I am thrilled to welcome Stephen, Valerie and Justin all of whom will play an invaluable role as we work toward elevating the experience of being a fan across all corners of the world.”
“We have an established international business that serves millions of fans worldwide and as our new President of International, Stephen brings a wealth of knowledge and experience in leading and growing digital businesses, which will be beneficial for our partners and fans as we move forward into our next chapter.”
“I’m confident that under Stephen’s leadership our international business will significantly advance its global capabilities and improve the experience for the millions of sports fans that shop with us across the world every year.”
Fanatics partners with more than 900 sporting organisations, including Chelsea, Paris Saint-Germain, AC Milan, Inter, Atletico Madrid, UEFA, International Olympic Committee, Tokyo Giants, The FA, NFL, NBA, NHL, MLB and Formula 1.
“I have long admired Fanatics and the opportunity to drive true impact across the international business is incredibly exciting,” says Dowling.
“From the moment that I met with Andrew and his team, I could see the passion that they have for sport and their desire to improve the way in which fans can access their favourite team merchandise, no matter where they are in the world. I’m looking forward to being part of the team and I can’t wait to get started.”
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