Focus on AI and APIs as Topsort technology powers new El Puerto de Liverpool retail media offering

El Puerto de Liverpool, Mexico’s largest department store, has partnered with Topsort to launch an AI powered retail media platform.

As retail media in Latin America continues its rapid growth - projected to reach $2 billion by 2024, according to eMarketer, Liverpool sought a flexible, scalable solution to modernise its advertising ecosystem, bringing brands and consumers closer at the point of purchase.

Through Topsort’s API driven technology, it has built a fully customisable platform that integrates with multiple channels and touchpoints.

“As we ventured into the retail media landscape, Topsort has been an indispensable partner,” says Santiago Landaverde, Retail Media Deputy Director at Liverpool. 

“Their platform has made it incredibly easy for us to launch and manage campaigns, streamlining the entire process - from setup to budget management. The seamless access to detailed data has been instrumental in helping us optimise sellers' ad spend and make real-time decisions.”

Topsort’s retail media infrastructure enabled Liverpool to build a platform that aims to make advertising easy and accessible for sellers, regardless of their expertise.

With a user-friendly self-service model, sellers at Liverpool can now effortlessly run their own ads. By tapping into Topsort’s auto-bidding system, which ensures ads appear at the right place and the right time, sellers can maximise their visibility and conversion.

“This partnership has allowed us to offer a state-of-the-art solution to our sellers, making retail media an accessible and powerful tool for driving growth at Liverpool,” adds Landaverde.

“We’re excited to see Liverpool succeed with our retail media platform,” says Regina Ye, CEO and Co-founder of Topsort. “Their success demonstrates the power of our technology to transform the retail media landscape universally, including Latin America, helping advertisers achieve significant ROI while maintaining a focus on privacy and customer experience.”

2024 RTIH INNOVATION AWARDS

Retail media is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.