Why you should use Chrome VPN for SEO

Search engine optimisation (SEO) is an important marketing focus for those seeking long-term success.

Unlike targeted advertising that brings quick but fleeting results, SEO takes time. Pros often say that SEO is long and expensive. However, it allows you to consistently occupy top positions in search engine results and receive organic traffic to your website.

New tools are emerging to simplify and sometimes automate the work of an SEO specialist. But often overlooked is the Chrome VPN, which can greatly simplify search engine optimisation.

The main reasons to use Chrome VPN in SEO

1.              For anonymous competitor research

One of the most crucial aspects of every SEO specialist's job is competitor website analysis. It helps to evaluate your own website's existing position in the market and develop an excellent SEO plan. Through IP address concealment, a Chrome VPN guarantees the privacy of such analysis.

Competitors won't be able to know that you're watching them if you use a VPN. They will also have no chance to block your attempts to access their online resources. The only way to restrict you from browsing a website is to block your IP address. But with a VPN, you get a new IP address with each connection. Therefore, such blocking will not affect you.

2.              To avoid search engine personalisation

Search engines like Google personalize results based on your browsing history, search behavior, and location. Google stores all this information based on the user's IP address. A VPN helps to circumvent search engine results personalization by allowing you to view search results that are not adjusted for your previous activity. This is important for an accurate assessment of your website's position in the search results.

3.              To collect localised keywords

A VPN allows you to simulate browsing from any country. This is especially useful for SEOs who promote websites targeting specific regions. By changing your virtual location, you can view search results as if you were in the target country, ensuring that your content will rank well for your target audience.

4.              To access resources with geographic restrictions

Many websites and SEO tools may have geolocation restrictions or provide different data for users from different regions. VPNs allow you to bypass these restrictions and collect the information you need without being limited to your current location.

You can also use professional programmes that are not yet available in your country or look for budget alternatives to expensive apps.

5.              To avoid data leakage

If an SEO specialist works remotely, the risk of data leakage increases due to the use of unsecured Wi-Fi networks. When you connect via a VPN, your data is sent in encrypted form. Thus, the information you browse is protected, and you can safely share confidential files with clients and colleagues.

6.              To avoid reCAPTCHAs

To effectively promote a website, you must monitor certain keywords and statistics. However, if you often submit a large number of search requests, Google could think you're a bot. The requirement to repeatedly solve CAPTCHA puzzles consumes important time. You may get around this issue by using Chrome VPN to connect to a different server located in your own country.

The above advantages of Chrome VPN are only the beginning. It can also be used in content marketing and for testing the accuracy of ads. Most importantly, Chrome VPN is free to use, which definitely makes it worth trying.