DoorDash boosts on demand beauty selection with Sally Beauty, M·A·C Cosmetics, and Sephora tie ups

DoorDash has announced new partnerships with Sally Beauty and M·A·C Cosmetics and an expanded offering with Sephora. Consumers can now get beauty, hair, make-up, and nail essentials delivered on-demand, in under an hour, directly to their door.

“We see consumers ordering from retail categories more than ever before and trying out new categories earlier in their DoorDash journey,” says Shanna Prevé, Vice President, Partnerships at DoorDash.

“As consumers have higher demand and expectations for convenience and selection, we’re thrilled to connect merchant partners, like Sally Beauty and M·A·C, with people in new ways and unlock potential additional revenue.”

“For consumers, we remain hyper-focused on providing unparalleled speed and service to meet their everyday needs whether it’s the last minute beauty essentials or the viral must-have new products.”

Since launching beauty on-demand in 2021, DoorDash has added more than 400K beauty and personal care products.

All Sally Beauty and M·A·C Cosmetics stores will be available on DashPass, a membership programme that offers members $0 delivery fee, reduced service fees, and member only benefits on eligible orders from thousands of restaurants, grocery, and convenience stores across the US.

In a press release, the company says: “Our mission is to grow and empower local economies, enabling merchants with world class tools and services to drive omnichannel growth while providing consumers with great selection, quality, and service.”

“As consumers’ favourite local commerce platform, DoorDash connects them to restaurants, grocery and retail stores, pet and beauty supplies, and more in their neighbourhood.”

“Our platform helps merchant partners compete and operate in a digital world with world-class tools and services. In our recently published Community Impact Report, 70% of surveyed merchants say DoorDash has helped to increase profits and nearly one in five independent merchants surveyed said that, if not for us, their business would not exist today.”

“In 2023, over 100,000 new merchants chose to join the DoorDash Marketplace and the Wolt Marketplace as they value the collaborative, long-term partnerships we provide.”