Checkout firm Bold Commerce appoints Chief Financial Officer and Head of Sales and Agency Partnerships

Bold Commerce, a headless checkout company for omnichannel retailers and DTC brands, has announced two appointments.

Steven Guevarra, pictured below, has been hired as Chief Financial Officer (CFO) and e-commerce and technology veteran Brandon Briggs is joining as Head of Sales and Agency Partnerships.

Guevarra brings more than two decades of financial experience and expertise scaling high growth technology companies.

As CFO, he will drive the strategy behind the company’s investments, strategic partnerships, and continued financial growth. He was previously CFO at Westgen Technologies.

As Head of Sales and Agency Partnerships at Bold, Briggs will lead the company’s sales and partnership teams, and scale the company’s Build with Bold Partner Programme to make composable commerce more accessible to agencies.

Briggs brings with him more than two decades of experience leading sales and partnership efforts at e-commerce and technology companies including Comviva, Emarsys and dot digital.

Wink tie up

Earlier this year, Bold Commerce announced the launch of its first biometric checkout powered by Wink.

Now, instead of having to manually fill out details like login credentials, delivery details, loyalty accounts and payment preferences, retailers can enable shoppers to use their face and voice to pre-fill all the information necessary to complete a purchase on any shopping channel or in-store.

They can integrate the technology into any mobile, desktop or in-store shopping experience, providing shoppers with the option to expedite checkout no matter where they are or what they’re buying.

Using Bold Checkout with Wink, retailers can authenticate customers with voice and face recognition using the camera on their personal device or in-store device (e.g. PoS terminals or self-checkout stations).

Once a shopper is verified, they’re automatically signed into their customer account and details such as delivery preferences, loyalty points, coupon offers and preferred payment method are pre-filled to complete the purchase.

Shoppers can identify their preferred payment method from a variety of choices, from credit cards to digital wallets, pay by bank and buy now, pay later.

“There is a massive untapped potential for retailers to tap the benefits of biometrics for delivering a frictionless omnichannel and secure checkout experience for shoppers," says Deepak Jain, CEO at Wink.

"Our collaboration with Bold Commerce merges unparalleled biometric capabilities with top-tier checkout technology, unlocking an unprecedented shopping experience previously unexplored in the industry.”

“The current landscape demands innovative solutions that prioritise security, speed, and a seamless shopping journey, making this integration an imperative step towards meeting evolving consumer expectations and ensuring a future-ready shopping ecosystem.”

“Retailers are increasingly making their way into the biometrics space, and making it easy for them to integrate biometrics into the checkout experience so shoppers can quickly make a purchase using only their face,” says Peter Karpas, CEO, Bold Commerce.

“We’re taking the tailored checkout experience that Bold has long powered a step further with Bold Checkout with Wink to drive conversion, customer loyalty and average order value.”

The offering was created as part of the Build with Bold programme.