Budweiser and Sir Geoff Hurst launch online petition for bank holiday if England football team lift Euro 2024 trophy

Budweiser and Sir Geoff Hurst have launched a plea aimed at King Charles III to declare a bank holiday, if the England Men’s football team achieves a win on Sunday and following on from the Lionesses historic victory in 2022.

Hurst, the last remaining legend from the winning World Cup 1966 team, has penned a letter to His Majesty, asking for an extra day of celebrations. 

Budweiser is also calling on the nation to back its online petition for the #BudBankHoliday, which can be found here. 

Brian Perkins, President, Budweiser Brewing Group UK&I from AB InBev says: “Winning the trophy on Sunday night would be a huge national moment, not just for the players, but for the fans too.”

“As the Official Beer of England, we recognise the unique and unwavering spirit that comes with being an England supporter. On the dedication demonstrated time and time again by the devoted fans, a bank holiday reward is more than deserved.”

“We hope the team pulls off the historical win on Sunday, to join the Lionesses as the latest European Champions, allowing the nation to witness sporting greatness in what will be sure to be a moment of a lifetime.”

The launch of the petition follows the creation of 12 million redesigned Budweiser ‘Home’ cans which were ‘blessed’ by Hurst ahead of the tournament.

The cans feature the words “Let’s Bring it Home” embossed on the side and a Three Lions crest, as well as an inscription of a blessing from Hurst.

Hurst says: “From the very beginning I have believed in this talented team going all the way and feel privileged to have passed on the winning spirit of the 1966 team, by blessing the ‘Home’ cans.”

“It’s a real honour to be a part of football history once more, by leading the campaign for a bank holiday so that everyone can make the most of the win, if and when it happens.”

“Thanks to the dedication of the team and unwavering support from England’s fans, we’re very close to victory. It’s about time we have something to celebrate as a nation, and a bank holiday would make a win even more special for millions of supporters across the country.” 

Orlando Warner, Executive Creative Director at Revolt, says: "We enlisted Sir Geoff Hurst to bless Budweiser, the official beer of England. As a result, it looks like football might actually come home.”

“Should we be victorious, Sir Geoff Hurst has requested a bank holiday for the whole nation to celebrate. It's not often we win a major tournament, so it needs to be celebrated across the country in style... with a blessed Budweiser."