Currys preps makeover for 50 stores as customers demand blended in-store and online omnichannel model

Currys, a UK omnichannel electricals retailer, has announced new investments in its store portfolio.

It says that the blended in-store and online omnichannel model continues to be important to its customers, with two-thirds using stores to make their purchases.

50 of Currys largest locations will undergo a makeover which will see the inclusion of new categories, seasonal showcases, and a focus on reinvigorating megastore entrance space.

New categories include health and beauty, pet tech, portable power, and fitness – in line with customer needs and the latest trends. Seasonal ranges will include the launch of categories such as BBQs and gardening equipment in summer, back to school tech and supplies in the autumn, and new gifting ranges and services in winter.

“We couldn’t be more excited to get these products into the hands of both our customers and colleagues,” says Vicky Bennion, Currys’ Head of New and Growth Categories.

“It’s great that customers can go in stores, test drive the tech, and also speak to our capable and committed colleagues to understand our products, better than anyone else.”

“From the latest hair styling equipment and automated litter trays to satellite broadband and treadmills – we’re helping everyone enjoy the latest and most amazing technology.”

The investment plans are already underway, with the Swindon, Merry Hill, Brentford and Solihull stores all newly relaunched.

This aligns with Currys’ commitment to its omnichannel model, comprised of 301 stores across the UK&I and a strong online presence.

It also follows the recent announcement of the reimagining of 65 store layouts to make the retailer’s mid-size superstores more navigable. Overall, this means Currys plans to transform a cumulative 115 stores throughout 2024/25.

“The investment in these 50 megastores builds on what we’ve already achieved this year so far, and I can’t wait to hear the feedback from inside and outside of the business on the new categories and seasonal items,” says Matthew Speight, Currys’ Director of Stores.

“I continue to be blown away by the incredible teams around the business who work tirelessly to make such milestones a reality for our customers.”

“Yet again, kudos to the colleagues– let’s keep building on the UK’s leading omnichannel retailer position and pushing to provide a best-in-class, easy to shop experience for our amazing customers.”