British pureplay Asos preps pop-up shop on London’s Carnaby Street, set to open in November
British online fast fashion retailer Asos is stepping out from behind the screen this November with a pop-up on London’s Carnaby Street, from 7th–16th November.
It is bringing together over 200 pieces for this, spanning cold weather pieces, partywear, and beauty heroes, pitched as being perfect for winter layering, festive celebrations, and standout gifting.
Shoppers can browse and try on outfits from the newly launched menswear range Asos Collective, the ARRANGE line, the latest edits from Topshop and Topman, and a handpicked selection from partner brands such as Good American, Carhartt WIP and AllSaints.
The pop-up is also the only physical location to purchase the second drop of the exclusive adidas x Asos collaboration, which launches online on 30th October. A statement sneaker wall will showcase top picks from adidas and other premium footwear brands.
The space will also spotlight Face + Body favourites from brands including Charlotte Tilbury, Medicube, Ouai and Bubble. Asos.World loyalty members can book personal styling sessions during the exclusive early access event on Thursday 6th November, 11am–2pm.
Additional experiences include: Face + Body goody bags (one in every ten customers); Interactive installations that blend the physical and online experience.
Asos is also bringing the pop-up online. Its website and mobile app will showcase all 200+ pieces featured in-store.
Vanessa Spence, EVP of Brand and Creative at Asos, says: “We have always been about inspiring confidence through fashion and beauty, and this pop-up is a celebration of that.”
“We’re bringing together our most exciting products in one place, giving customers the chance to discover and create outfits from our unique curation of brands and styles in real life. There’s no better time to do it than in the lead up to the holidays, right in the heart of London.”
WHERE: 10 Carnaby Street, London, W1F 9PS
WHEN: 7th–16th November
HOURS: Monday – Saturday: 11:00 AM – 8:00 PM | Sunday: 12:00 PM – 6:00 PM
SOCIAL HANDLES: Instagram: @asos | TikTok: @asos
This is the first of two Asos pop-ups launching over the next two months, with a second set to open in New York City later next month.
2025 RTIH INNOVATION AWARDS
Physical retail was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
Continue reading…