European online furniture retailer Sklum taps HomeByMe Product Configurator solution
Dassault Systèmes reports that its HomeByMe solutions are enabling the European online furniture and décor retailer Sklum to offer 3D shopping experiences.
Sklum has launched the HomeByMe Product Configurator on its website. Shoppers can customise sofas, wardrobes and bathrooms directly on the site, seeking ideas and inspiration from a wide range of options in terms of colours, fabrics, materials and sizes, and matching features to their individual preferences.
“Using a 3D web product configurator is attractive for consumers, and the lifelike 3D rendering enables us to better highlight the quality of our products. HomeByMe provides capabilities to generate interactivity and visibility while showcasing ready to purchase products. That helps us accelerate our e-commerce business by increasing our conversion rates and our average basket size, setting us apart in a competitive industry,” says Oana Matei, Chief Marketing Officer at Sklum.
In a first phase, Spain-based Sklum is offering the HomeByMe Product Configurator for sofas, wardrobes and bathrooms. It will next extend these capabilities to products for every room in the house.
“HomeByMe breaks down the limits of static images and catalogues online to enable retailers to increase their digital footprint. By making HomeByMe available on its website, Sklum offers multiple, modular configuration possibilities so that shoppers can find exactly what they want. It can nurture consumer loyalty, accelerate the sales cycle and boost its brand image,” says Annabel Chaussat, CEO, 3DVIA, Dassault Systèmes.
2025 RTIH INNOVATION AWARDS
3D shopping experiences were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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