Currys Ireland rolls out new Store Mode omnichannel function and electronic shelf edge labels

Currys Ireland has announced the launch of two initiatives that aim to enhance the customer experience across stores.

A new Store Mode function means its teams are now equipped with tablets.

In a LinkedIn post, Keith Daly, Country Manager at Currys Ireland, said: "Store Mode brings all the benefits of our website to our shopfloor - maximum product choice, the ability to easily compare products, access to best of offers - with the added bonus of an in-person expert guide from our store team to answer any questions immediately. You can also add a product to your account online and pop in-store and we can finish the sale or change the product to better suit your needs."

The retailer has also rolled out electronic shelf edge labels across all Irish stores, replacing traditional paper price tags with dynamic digital displays. The new system delivers real-time pricing and clearer product information It also removes the burden of manual labelling, saving significant paper, and giving teams more time to help customers.

Daly added: "And we haven’t stopped there - we have also introduced connected headset and customer call points for all our colleagues which improves productivity when working in large stores like ours and makes it easier to ask for help when you need it most."

"These new initiatives are our latest investment to enhance the in-store customer experience as Ireland’s leading omnichannel retailer of technology products and services. These wonderful projects have been some time in the making and I would like to say a big thank you to all the people in Currys and our suppliers who have worked tirelessly to bring all these to life just in time for the busy Christmas period."

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.