El Rio Grande Latin Market RELEX Pricing and Promotions Optimisation solution

El Rio Grande Latin Market, a grocery chain specialising in Latin American products with locations across Texas, has selected RELEX Solutions to help with its pricing and promotions optimisation strategy.

By moving away from manual processes to an AI powered solution, it aims to offer more competitive prices, increase promotional effectiveness, and improve the overall shopping experience for their customers.

“As a grocer serving a diverse and dynamic customer base, we need to ensure our pricing and promotions are both competitive and data-driven,” says Guillermo Washington, COO at El Rio Grande Latin Market.

“RELEX gives us the ability to replace manual guesswork with AI driven insights, helping us plan smarter promotions, optimise pricing, and provide better value to our customers. This investment will play a key role in strengthening our business for the future.”

“Grocery retailers today face constant cost pressures and rapidly changing consumer expectations. With our AI driven pricing and promotions capabilities, El Rio Grande will be able to make faster, smarter decisions that drive both profitability and customer loyalty,” says Andreas Willgert, General Manager, Pricing and Promotions at RELEX. “We’re excited to support them on this journey especially in today’s quickly changing market conditions.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 3rd July.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 23rd May: Award entry deadline 

Tuesday, 27th May: 2025 finalists revealed

Wednesday, 28th May - Friday, 13th June: Judging days

Thursday, 3rd July: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.