Trek teams with Gr4vy to integrate likes of BNPL and local shop inventory in single checkout experience

Bicycle manufacturing specialist, Trek, has chosen Gr4vy, a cloud-based payment orchestration platform, to enhance its BOPIS transaction process.

Through its partnership with Locally, an online-to-offline shopping API solution, Gr4vy enables Trek to provide real-time inventory data from its network of retailers. This lets customers check stock availability on Trek’s website and complete their purchase in a single checkout.

John Lunn, Founder and CEO at Gr4vy, says: “Our goal is to give enterprises full control over their payment processes while removing unnecessary complexity. Ultimately, simplifying payments, so merchants can focus on what truly matters - growth.”

Gr4vy also allows Trek to manage online and in-store transactions across multiple merchants of record under a single payment. Gr4vy’s payment orchestration system routes transactions to different payment service providers (PSPs), with the aim of reducing friction and increasing authorisation rates.

Once a purchase is completed, transaction details are automatically sent to Trek and the local retailer. With Gr4vy, Trek has also expanded its payment options to include digital wallets, BNPL, and alternative payment methods. Gr4vy’s no-code platform allows it to introduce new payment methods quickly.

“This partnership has transformed how we approach payments, enabling us to seamlessly integrate options like BNPL and local shop inventory in a single checkout experience,” says Steve Novoselac, Vice President of IT and Digital at Trek.

2025 RTIH INNOVATION AWARDS

Payments will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy  Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.