Campus retailer Follett Higher Education taps Koddi technology to boost online store experience

Koddi has announced a partnership with Follett Higher Education, North America’s largest campus retailer, to support sponsored product advertising within its online campus stores.

Koddi’s commerce media technologies provide sponsored product ad tools, including automated optimisation and targeting to deliver personalised experiences. 

“It’s incredibly important to our campus partners that they offer customised, student centric online shopping experiences, and Koddi’s technology is proven to deliver highly relevant content to the right audiences,” says Jeremy Bare, Chief Merchandising Officer at Follett Higher Education.

“Over the past decade, the traditional campus bookstore has evolved into a destination for students, faculty, and fans seeking more options and greater convenience, and Koddi is helping us take the campus store experience to the next level for those shopping online.”

“Retail media is table stakes for today’s retailers, but it shouldn’t come at the cost of the consumer experience,” says Nicholas Ward, Co-founder and CEO at Koddi. “Follett’s network of campus stores requires a high level of sophistication to ensure a seamless experience, which is our area of expertise. Together, we’re enhancing the online experience by helping shoppers discover and engage with more relevant products in a seamless, intuitive way.”

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.