Lowe’s ramps up Marketplace push after December launch by connecting with Mirakl

Mirakl is partnering with Lowe’s Marketplace to help it offer a wider range of both premium and value products for every home project, supporting the retailer’s Total Home Strategy. 

MyLowe’s Rewards members earn points on all Marketplace purchases. All items are available for home delivery, and returns can be made at any of Lowe’s 1,700+ stores.

The marketplace launched in December. Since then, Lowe’s has expanded its offerings from third-party sellers including indoor and outdoor furniture, kitchen and bath, home décor, power and hand tools. This provides more options alongside Lowe’s product assortment available in-store and online, catering to the needs of both do-it-yourself homeowners and professional customers. 

“We are committed to being the world’s most customer-centric omnichannel retailer, and that starts with having the right products and brands for customers and their homes at the right prices,” says Lowe’s Chief Digital and Information Officer, Seemantini Godbole. “Our partnership with Mirakl allows Marketplace to offer a full complement of products to homeowners for every project around the home, driving our Total Home Strategy forward.” 

Marketplace will feature products ranging the full price spectrum - from value to premium products - while also allowing the retailer to branch into new product categories across the home.  

“Lowe’s Marketplace extends our aisle to better meet the needs of our customers, bringing them more of the products they want from brands they trust,” says Lowe’s Vice President of Marketplace, Michael McCluskey.

“Mirakl is a proven leader in online retail marketplaces, and joining forces with their team furthers our commitment of creating a robust marketplace, with thousands of items that help home improvement customers find everything they need to make the house of their dreams.” 

2025 RTIH INNOVATION AWARDS

Online marketplaces will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.