Food and beverage intelligence platform Tastewise raises $50m in Series B funding led by TELUS Global Ventures

Tastewise, a platform for the food and beverage industry, has announced a $50 million Series B to scale its generative AI powered marketing and sales tools for global brands. The investment was led by TELUS Global Ventures, with participation from Duo Partners, Peakbridge, Disruptive AI, and PICO, bringing Tastewise’s total funding to date to $72 million. 

The firm says that it combines brand data with trillions of real-time food signals to automate marketing and sales execution across the F&B industry. From retail to foodservice, the platform integrates into daily workflows, turning data into sales materials, campaigns, and product placements on shelves and menus.

“F&B companies face a perfect storm - from margin pressure and competitive retail space to shifting consumer behaviour and global volatility,” says Alon Chen, CEO and Co-founder at Tastewise. “The ability to change course quickly is everything. Our platform doesn’t just uncover what drives consumers - it helps brands act on that insight. This investment allows us to scale globally while continuing to empower our partners to stay agile, relevant, and ahead of change.”

At Kroger, Tastewise insights helped reposition an existing product line - moving quickly from early testing to a roll-out across hundreds of stores. The company currently supports 80% of the world’s top food and beverage companies, including Mars, Campbell’s, and Kraft Heinz.

“A deep understanding of rapidly evolving consumer needs and trends, fueled by data driven insights, is critical,” says Peter Hall, Kraft-Heinz President of Away-from-Home, North America. “Tastewise’s generative AI accelerates our execution speed, enabling us to proactively anticipate and deliver relevant innovations that consistently satisfy both our business goals and what consumers want."

"Tastewise is redefining how companies navigate ever-evolving consumer demand by turning complex data into revenue generating action," says Terry Doyle, Managing Partner, TELUS Global Ventures. "Seeking visionary teams advancing digital transformation, we are proud to support it in bringing GenAI to the F&B industry, accelerating the adoption of AI driven marketing and revenue to enhance agility, efficiency, and competitiveness."

Tastewise will use the new funding to fuel its growth in North America, Europe, and APAC, while expanding its toolset and deepening integration with leading marketing tech stacks.

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.