Lula Commerce powers digital operations of United Pacific Rocket convenience stores across USA

Lula Commerce, a provider of AI driven digital commerce solutions, reports the launch of United Pacific's flagship convenience store brands, Rocket and Alta Convenience, on its platform.

The tie up involves over 600 Rocket convenience stores across 11 US states. With locations operating under the 76, Conoco, Chevron, Shell, and United Oil banners, Rocket serves customers throughout California, Washington, Oregon, Colorado, Nevada, and other western states.

“As a brand that obsesses over delivering innovative convenience, Rocket is excited to partner with Lula to meet our customer’s needs in a seamless and even more timely way. This is a huge opportunity to capture more digital customers, and additional share of market with those who prioritise efficient and quick options when shopping for everyday essentials,” says Bill Mullen, President of Retail, Rocket.

Rocket stores gain access to Lula's suite of services, including real-time inventory management, integration with major delivery platforms, and customer engagement tools. Central to this transformation are Lula Operators - AI powered agents designed to automate critical e-commerce operations.

"Weʼre thrilled to support the digital growth of such an amazing brand and are proud to have been selected to partner with such a great team,” says Justin Jackson, President at Lula Commerce.

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.